CA’s New Membership Structure as of May 2017

Columbia Association’s membership structure and pricing are in the process of changing. Beginning in May 2017, there will be six different membership options available for Membership chartindividuals and families.

The chart to the right shows the new membership options that will be available.

CA members will automatically transition to the new membership option that is closest to the one you currently hold.

Most members will receive benefits greater than those they received before the transition. Your rate will remain the same until your membership comes up for renewal.

And once your membership comes up for renewal, members can either remain in the membership to which you were transitioned — the new rates will closely mirror what you paid for your memberships before — or you can choose to change to another available option. (Haven on the Lake membership options will remain separate and are not changing.)

This move is the result of a process that began in 2014, when Columbia Association’s Board of Directors requested that CA engage a consultant firm that would explore the creation of a new, simpler membership structure that would lead to more participation.

The consultant chosen was Club Intel, a leader in the sport and fitness club industry. Club Intel visited each CA property and spent about a year conducting research, including holding focus groups with members and nonmembers, analyzing the competitive landscape, interviewing CA Board and staff members, and administering a survey. Approximately 2,000 members and nonmembers participated in the research.

Club Intel found a need for a simpler membership structure that offered flexible options for the community while also being competitive for the market. It also concluded that CA should make changes to members’ access to equipment and classes.

CA staff evaluated the research and recommendations and proposed a new membership structure and pricing. CA’s Board of Directors approved these changes in May 2016.